NUMBER ONE HUNDRED & THIRTY FOUR.
March14
In a similar vein, when UK based agency Collective Approach discovered a large collection of antique London postcards, they decided to send them out as unique promotional mailers for the studio. A simple backing card was devised, into which each of the different postcards, complete with postage stamps and hand written messages, were set and then screen-printed over, before being sent to clients. Old and new blend together into something greater than the sum of it’s parts. The results? One-of-a-kind and totally memorable promotion tools. Nice work boys.
NUMBER ONE HUNDRED & SEVENTEEN.
October12
I came across the work of Mind Design via this identity work they completed for London based modeling agency TESS, who represent well established names such as Naomi Campbell and Erin O’Connor. Logos with varied incarnations are so on trend right now, but this is one of the better examples I’ve seen - I particularly like the fact that the logos are created using art deco framing elements, which are then carried right across the portfolios of the models. To me, it’s an intelligent and well thought out application of a current trend.
Mind have a really nice body of other projects too, worth checking out.
