NUMBER ONE HUNDRED & TWENTY ONE.
October22
I love the direction a lot of advertising seems to be heading. Rather than taking an explicit ‘here’s our product, go on you know you want it’ approach, companies are hiring talented individuals to build a narrative into which the products play a secondary role.
One such example is this new video When Boy Meets Girl by über talented Sydney lad Luke Farquhar (you pronounce that Fuckwa, clearly), for General Pants Co’s 10/11 summer collection. In short, its fucking hot.
